An appetite for success

LUNCH:ON food delivery app is transforming office meals and the company has global ambitions
3 minute readIf you’ve ever sighed over the same old cheese sandwich for your lunchbreak, or debated whether it’s worth braving the weather and the queues to pick up some lunch, you’ll understand why office meal delivery service LUNCH:ON is enjoying such success. Founded by Mohammad Al Zaben and Dana Baki in February 2016, the service was created from a passion for food and frustration over the lack of healthy, quality food at work. Since then, LUNCH:ON has become the food-at-work partner of choice for thousands of major companies across the UAE, delivering food from the best restaurants at affordable prices.
Serving the market with a simple idea
From a simple proposition has grown a global business. The app can be used by office workers and companies looking to cater workplace meetings and provides access to menus from over 200 local restaurants and caterers. There is an option for a paid LUNCH:ON pro membership which guarantees all meals are just 25AED (~GBP5), corporate account services and more, including providing membership to employees as a workplace perk.
Global growth through personalised service
The company began in Dubai and since expanded into the United Arab Emirates’ capital Abu Dhabi and in Riyadh, Saud Arabia. The expansion demonstrates the appeal of the service, which offers breakfast and lunch with menus that change daily and exclusive discounts. Healthy and vegetarian options are particularly popular with office workers, although the diverse menus cater for all tastes. Over time, the app’s algorithm can build personally curated menu options, making it easier for people aiming to stick to healthy meals, for example, without being stuck with the same drab salad day after day.
Supporting global ambition with expert currency services
To manage their growing markets across the world, LUNCH:ON work with moneycorp to manage multi-currency payments. The services and guidance available from the moneycorp team have helped the company to expand internationally and at speed to keep up with demand. Fast, efficient international payments help the company to build successful relationships with suppliers and support growth across different geographies.
LUNCH:ON has the world at its feet
The future looks bright for LUNCH:ON. The combination of convenience and affordability for office-based meals has been a recipe for success and the company plans further expansion. As the company grows on an international scale within the food and drink industry, there is a focus on attracting the right talent and the continued support of investors. The service is set to expand across the world and moneycorp's currency transfer services will allow LUNCH:ON to make international payments, mitigate foreign currency risk and, most importantly, continue to provide great meals at affordable prices to offices.