UK online sellers show strong growth during Black Friday 2018

UK online sellers show strong growth during Black Friday 2018

A study into the UK's Black Friday and Cyber Week 2018 shows Amazon traffic was up 3% YoY

Despite a 3% drop in total retail visits on Black Friday 2018, online marketplaces showed strong growth and increased their share of the total industry, according to a report by consumer insights expert Hitwise. Amazon traffic was up 3% YoY over UK Black Friday and Cyber Week this year, as eBay enjoyed an increase in early week activity.

Here are a few key takeaways from Black Friday 2018 and what the retail scope looks like for online sellers going forward:

 

Black Friday continues growth for online sellers 

Amazon continues to grow like no other online retailer, with the latest Cyber Week delivering a 26% share of the industry for the retail giants. While many other retails such as Currys, Debenhams, Next and John Lewis suffered a dilution of their share in the market, Amazon saw their Cyber Week traffic rise 3%.

Other online marketplaces such as eBay also experienced this trend, with eBay showing a 7.3% share of the industry across Cyber Week. 

 

Total online retailer traffic during Cyber Week down 1% YoY

This year, Cyber Week dated from Monday 19th to Sunday 25th November and featured 1.2 billion online retail visits in the UK. This was down 1% when compared with Cyber Week 2017. With 194 million visits on Black Friday itself, the industry experienced a 3% drop in visits on the big day. 

To put this into perspective, online visits during last year’s Cyber Week were up 6% against 2016’s data. 

While online retailers saw a 3% decrease in total visitors on Black Friday itself, they showed growth in traffic earlier in the week, with the preceding Tuesday and Wednesday seeing a greater number of online shoppers when compared with 2017. This helped to reduce the impact felt on Friday 23rd.

Amazon’s visitors also reflected this trend, while notably eBay’s 7.3% share of the Cyber Week market in total was 1.5% higher against their 5.8% share on the big day itself.

 

What this means for online sellers

The growth for online marketplaces such as Amazon and eBay during Black Friday amongst industry-wide stagnation and the decline of the high-street retailer is only good news for online sellers. 

The beginning of Cyber Week marked a huge growth in traffic, indicating a key opportunity for online sellers to maximise their profits over the course of the week and achieve growth for the period.

 

How moneycorp help online sellers

With access to more and more customers shopping online, e- sellers need to be prepared for making the most of the potential. 

A specialist currency service can be useful for any online seller, whether as an international seller, a brand looking to expand abroad, or someone needing to pay for imported stock or other expenditures overseas.

Open a free account with moneycorp today and repatriate euros and dollars made on international marketplaces with competitive exchange rates, low fees and a quick and easy service. You could save time and money when you exchange foreign currency as an online seller with moneycorp.

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